ZEN Environmental Design Logo

I was making sketches searching for a form of refreshing simplicity, free from all excesses. In the strokes of my rough sketch I saw the outline of the letters and decided to use it as a logo as it is. I felt something very pure and essential in the form created in the process of design. It was the moment I recognized the simple beauty in the form of a logo, still incomplete without a direction and at the starting point of design.

1974

Client
Zen Environmental Design
Interior design
Shoei Yoh

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